Product Designer · Researcher

I design enterprise tools people actually want to use.

Eight years turning research into shipped product — from Walmart's pricing platforms to mobile experiences for India's farmers.

See the work → About me
Research ✦ Strategy ✦ Systems ✦ Prototyping ✦ Visual Design ✦ Mentorship ✦ Research ✦ Strategy ✦ Systems ✦ Prototyping ✦ Visual Design ✦ Mentorship ✦

Lucid Software

6 shipped features

Diagram Keys
+200K
Lucid Software 200K+ Weekly Events

Diagram Keys

73% of users create keys. Co-led 21+ interviews, designed foundational canvas patterns for 5+ subsequent features.

Active Users

17K+

User Adoption

73%

Patent

WO2023200536A1
Themes & Styles
3% → 28%
Lucid Software 833% Usage Increase

Themes & Styles

24+ user interviews led to strategic product pivot. Doubled daily usage through onboarding improvements.

Daily Active Users

54K

Daily Events

4K → 8K

User Adoption

28% of active users
Organization Charts
40% → 60%
Lucid Software 50% NPS Improvement

Organization Charts

Removed confusing "Generator Mode", introduced Assistant Shapes. Designed pattern adopted as standard across product.

Active Users

25K+

Engagement Increase

+1%

Pattern

Adopted org-wide

Other shipped features

A/B tested

Quick Diagramming

A new way to build diagrams without picking up the cursor. Started as a Polish Palooza side project; became a flagship initiative.

Best Conversion Lift

+3%

Ghost shapes (suggest the next shape) +1.31%
Change-shape UI hint +3%
Origin Polish Palooza ghost-shape concept
Storytelling Co-created concept video for leadership
Collaboration Mentored Dev; handed off to Chart 1
+0.37%

+Shape Library & Pinning

Renamed "+Shapes" to "+Shape Library" and introduced pinning.

ID Increase

+0.37%

+18.47%

Decision Diamond Suggestion

Yes/No suggestion pattern for decision diamond shapes.

Follow-on CF Creation

18.47%

Mahindra

1 project

Renting tractors, simplified
Trringo (Mahindra) 2018

Renting tractors, simplified

Designing a mobile-first booking experience for India's farmers.

RBC Capital Markets

1 project

Boston Consulting case study
BC 2020 Coming soon

Boston Consulting case study

A confidential enterprise engagement (details on request).

Walmart Labs

1 project

Solving a 6D problem in a 2D interface
Walmart 2019

Solving a 6D problem in a 2D interface

Reimagining how Walmart's buyers view portfolios and make pricing decisions at scale.

I think out loud,
ship in small bets,
and chase clarity.

I've worked across enterprise tooling, consumer apps, and research-led design at Walmart, Mahindra, and a stack of startups in between.

The thread connecting all of it: making complex systems feel obvious.

More about me →